If you are building a website for your business or if your website is your business then it should be your aim to get as much visitors to it as you can. That should be your next aim after you have established the site. There are several ways that you can do that.
One of the surest ways is to use pay per click campaigns. This is a method of placing ads on search page results that are related to your website or business. You would have to pay for each user clicking on the ads. The only downside is that you would need a substantial amount in order to pay for the campaign, which is something you might not have, if you are just a small site owner.
An alternative to pay per click campaigns is SEO or search engine optimization. This is the practice of taking advantage of search engines and how they rank websites on their search results. Getting the top ranking on a search result would guarantee a high inflow of traffic to a website. There are many practices on how the top ranking can be achieved, but it most of it has something to do with link building. Link building is the spreading the link of a website on various sources on the web so that it would be recognized by the search engines.
Blackhat Link Building- There are mainly two categories of SEO practice. These are white hat and black hat techniques. White hat techniques are practices that are generally recommended by the search engines and practitioners. Black hat techniques are those that are frowned upon by search engines such as Google. The practitioners of black hat SEO recognize the fact that the search engines do not approve of what they are doing and that their site could get banned either temporarily or in a permanent manner. Their aim is then to reach the top spot as quickly as possible to take advantage of the boost in traffic that it would bring until the site gets banned.
Black hat SEO techniques are those that use deception or those that try to trick the search engine into placing the site at a higher ranking. It takes advantage of the way search engines evaluate a site. One common black hat technique is to use texts that of the same colour as the background which make it invisible to the reader but would be recognized by the search engine.
If you want to build lasting results for your site, then you should aim for white hat techniques.