Of all the methods that are available right now for building traffic to a website, nothing could compare to SEO when it comes to the kind of results that it can deliver. A well-crafted SEO campaign could increase traffic to a website by many folds.
How it Works- SEO stands for search engine optimization and it is the practice of taking advantage of the way that internet users rely on search engines for browsing the web in order to boost traffic for a website. Let’s say that a person would want to buy the best exercise machine online. Most likely that person would type in “exercise machine’ or “best exercise machine” on Google or some other search engine. That is known as the keyword.
Statistics show that an overwhelming majority of internet users rely on search engines for browsing and the sites that get the top rank on the search pages get a lion’s share of the traffic. As a site goes down in ranking, so does the amount of traffic that it gets. So the ultimate aim of all SEO practices is to get that top spot.
It sounds so simple on paper and when you describe it in words, but in reality this is a very complicated process. There are so many practitioners in SEO today and there is only limited number of profitable keywords that competition has really become a cutthroat affair. Add to the difficulty is that search engines, especially Google has been coming up with updates that makes it doubly harder for SEO techniques to really work.
Whitehat Link Building- There are mainly two types of techniques for building links or for SEO. These are the blackhat and whitehat techniques. Blackhat techniques are those methods that try to cheat the way that search engines would rank a site. Sometimes they would come up with texts that are the same colour as the rest of the site background, which would be unseen by users, but are still recognized by the search engines or they would come up with different pages. The techniques usually result in a site getting penalized or being banned from the search engine altogether.
Whitehat practices are those that are recommended by the search engines and SEO practitioners. This method is seen as aiming for the long term. SEO practitioners are encouraged to build their content for the users and not for the search engines, which could result in high quality links.